Innovation Tri-Valley Leadership Group Adds New Position

Katie Marcel, Innovation Tri-Valley Director of Brand Marketing (Anna Vickroy, Ultra-Spective Photography)

FOR IMMEDIATE RELEASE – Pleasanton, CA – December 14, 2021 – Innovation Tri-Valley Leadership Group (ITV) welcomes Katie Marcel as the new Director of Brand Marketing for the growing organization.

Marcel is a Tri-Valley leader, creator and connector who has improved quality of life in the region for nearly 20 years as a non-profit director. As the longtime Managing Director of Shakespeare’s Associates, Inc., she helped the Bay Area performing arts company to grow and be heralded as the ‘Best Live Theater’ by the East Bay Times. During her tenure with the Livermore Shakespeare Festival/SPARC, the company grew from a small start-up to a regional attraction drawing thousands of visitors from outside the Tri-Valley to performances.

“Polished by her work as an entrepreneur, artist, and talent agent, Marcel brings a unique skill set to ITV’s mission to raise awareness of the Tri-Valley,” says Lynn Naylor, CEO of Innovation Tri-Valley Leadership Group. “Watch for headlines about boundary pushing innovators in our ecosystem as Katie tells the world more about the Tri-Valley: The Heart of California Innovation.”

During her tenure with SPARC, Marcel led brand and fundraising campaigns, developed and funded education programs and built relationships with public and private sector partners to secure the company’s success as a long-standing Bay Area arts institution. While with SPARC, the organization tripled its operating budget and expanded its educational programming into the classrooms of the Livermore Valley Joint Unified School District. Marcel was also part of the team that secured a development agreement with the City of Livermore to develop, fund and build a multi-purpose arts venue in Livermore’s downtown.

Prior to her years with SPARC, Marcel worked with the Great American Main Street Award-winning Livermore Downtown Inc., (LDI), a nationally recognized Historic Downtown. Marcel also served as one of the original members of the City of Livermore’s Commission for the Arts and collaborated on the creation of the city’s Cultural Arts Master Plan, artsAlive!

Marcel lives in Livermore with her husband, Russ, and her daughters Zoe and Stella.

###