Innovation Tri-Valley Leadership Group Announces Director of Brand Marketing

innovation tri valley team

Katie Marcel, Innovation Tri-Valley Director of Brand Marketing (Anna Vickroy, Ultra-Spective Photography)

FOR IMMEDIATE RELEASE – Pleasanton, CA – December 14, 2021 – Innovation Tri-Valley Leadership Group (ITV) welcomes Katie Marcel as the new Director of Brand Marketing for the growing organization.

Marcel is a Tri-Valley leader, creator and connector who has improved quality of life in the region for nearly 20 years as a non-profit director. As the longtime Managing Director of Shakespeare’s Associates, Inc., she helped the Bay Area performing arts company to grow and be heralded as the ‘Best Live Theater’ by the East Bay Times. During her tenure with the Livermore Shakespeare Festival/SPARC, the company grew from a small start-up to a regional attraction drawing thousands of visitors from outside the Tri-Valley to performances.

“Polished by her work as an entrepreneur, artist, and talent agent, Marcel brings a unique skill set to ITV’s mission to raise awareness of the Tri-Valley,” says Lynn Naylor, CEO of Innovation Tri-Valley Leadership Group. “Watch for headlines about boundary pushing innovators in our ecosystem as Katie tells the world more about the Tri-Valley: The Heart of California Innovation.”

During her tenure with SPARC, Marcel led brand and fundraising campaigns, developed and funded education programs and built relationships with public and private sector partners to secure the company’s success as a long-standing Bay Area arts institution. While with SPARC, the organization tripled its operating budget and expanded its educational programming into the classrooms of the Livermore Valley Joint Unified School District. Marcel was also part of the team that secured a development agreement with the City of Livermore to develop, fund and build a multi-purpose arts venue in Livermore’s downtown.

Prior to her years with SPARC, Marcel worked with the Great American Main Street Award-winning Livermore Downtown Inc., (LDI), a nationally recognized Historic Downtown. Marcel also served as one of the original members of the City of Livermore’s Commission for the Arts and collaborated on the creation of the city’s Cultural Arts Master Plan, artsAlive!

Marcel lives in Livermore with her husband, Russ, and her daughters Zoe and Stella.


ABOUT Innovation Tri-Valley Leadership Group
Innovation Tri-Valley Leadership Group (ITV) is a collective of leaders and influencers committed to connecting the businesses, educational institutions, research labs, and civic leaders in the Tri-Valley region. ITV showcases the region as a technology and innovation powerhouse, outpacing the Bay Area mega-region in both job creation and economic growth. According to the Tri-Valley Rising report published by the Bay Area Council Economic Institute, the Tri-Valley is home to 450 technology companies and the regional innovation economy drives a $42 billion GDP.

Media Contact:
Lynn Wallace Naylor, CEO, Innovation Tri-Valley Leadership Group
925.989.0188 [email protected]